do get publicity!!!!
50% of the time dedicated to preparing for the conference should entail gathering media attention. I mean like 100-200 hours of pure commitment to this and this alone.
For sure - anyone with experience handling the media that would like to volunteer some time would be appreciated -even to give us less experienced ppl with the time some tips/info? I have tried emailing AU media outlets in the past and go zero responses.
The more of a "community" project this is the stronger it will be, so far everyone involved is a volunteer

do some stunts!! give away bitcoins, make a lottery(100x1btc, 10x10btc, 200bitcoin total, or something). make some noise, on other forums, asking people: "are you comming to the bitcoin expo in australia?"
even tv ads maybe.
just do something!!
