The point is now that coins can be just created, like the fiat currency, by not the government, but single person. This is a wrong way of going. What if someone publish another similar coin, and more and more? There can just be easily out, without much effort, like mining.
If someone wants to publish a similar coin, let them. It all depends on the community for it to gain worth. There have been many coins that just die without community support.
If it creates value then the coin becomes worth it. PMC is given away for free, if enough people want it then it creates "value" behind the coin.