I believe most of ICOs are getting their threads hyped, even though it's against the rules. When I worked for one ICO, we had such offers regularly. Newbie activity costs the least, so this project probably didn't raise much money even if they are saying the opposite. As for English, I believe that projects can actually apply to SEC even if they are not registered in the US. After all, this is the most famous STO regulator in the world for now. The whole project doesn't look very nice to me, though, since it doesn't offer anything new.
The Russian article is pretty good in showing that the project is at least lying to people if not planning to dump everyone.