ETH will allow $2T of underground economy to become more structured (and possibly less underground) through DAOs.http://www.washingtonpost.com/blogs/wonkblog/wp/2013/04/23/americas-2-trillion-shadow-economy-is-the-recessions-big-winner/If it captures 1% of that $2T, it is equivalent to $20B, which would put ETH somewhere around $150. Those who sell for $2 will shit bricks, eat sand and may even commit suicide in the years to come. If it captures 10% of that ETH will be $1500. I know it sounds crazy, but so did the Internet in 1995.
Once it's launched their main focus will be on scalability, which I think is the real reason crypto is not ready for mainstream. Once they can handle 100K TPS (and I'm sure they will), it's game over.
I think that all of the coins are the future of crypto, even the ones that are going to die out will have played their role during the time that they existed in the market. Coins like bitcoin and ethereum are going to exist side by side as the future of cryptos since they are very good coins, there is no way that only one coin can serve the entire world