Do you think Bitcoin needs some Rebranding?
Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this
perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.
The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.
Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way
since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.
What would the pro's and cons of this be, and also the impact?
Let's discuss

What's the sense of all of this?

Rebranding Bitcoin name? Where the heck did you get this senseless idea?
Can you explain it to me why the name "Bitcoin" is confusing so I will understand it more clearly?

Rebranding or changing name doesn't make the past erased and it will remain forever even if you rebrand or rename it more than a million times as you please. This kind of idea is just a plain nonsense and will not help Bitcoin's progress or development and I guess you know nothing about Bitcoin, Blockchain and Crypto Currencies.
You just can't rebrand Bitcoin because it would require consensus where majority is agree with your "rebranding" idea. Even if majority agree, that would make confusion, community-split and maybe chain-split just because your idea.
And even if that kind of idea of rebranding is processed(and I am pretty sure that this kind of mess will never ever happen) it will make no impact with Bitcoin's overall flaws and the community will see no sense about doing it.