Travel is a very competitive industry and many others have tried and failed.  What are your plans that make it more likely that you will succeed?

While I do not wish to comment on the success or accomplishments (or lack of such) from specific other projects, I can understand why a lot of them have failed to realize their goals.

A.) How many of these teams have invested their own capital and time into conducting feasibility studies with industry experts to see if the project makes financial sense and if it can add value?

B.) How many of these teams have sat down and captured the requirements of all of the stakeholders so that from day one they can already set up a framework and understand the most effective way to lay the foundation to solve these problems and any future complications that might arise?

C.) Look at the team composition. Do the profiles say things like industry expert, or do they actually state where these people have worked, what they have achieved, the size of the revenues generated? If people are hiding backgrounds or being brief with details, there is a reason for it.

D.) Do the team members possess the necessary connections in the industry to facilitate the project’s goals? Can they open the right doors?

E.) Does the team have a risk management model which has been used to stress test the industry so that it can form contingency plans for worst-case scenarios? E.g. A recession.

F.) Does the team have a plan to ensure wider spread adoption of its products?

G.) Are the team’s fortunes tied to the success of the project? Is there a safety net to simply stop them dumping their token on investors and then not care anymore? Are they actually passionate about the industry they wish to disrupt?

Tratok took a unique approach, relying on multiple in-depth feasibility studies by renowned travel and tourism sector experts, one of whom is now a team advisor, before formulating a strategy. In addition unlike many other projects, who relied on public financing of their projects and went down the ICO route, Tratok Ltd relied on internal bootstrapping and its own funds to incorporate a legal entity, build a team of experienced seasoned professionals with global reputations (I invite you to re-read the team profiles), establish a prototype, work on B2B partnerships and ensure free distribution of the coin.

I invite you to read about our studies, approaches, contributing team members and project updates on http://tratok.com

The team behind Tratok is realistic and understand that a gradual and strategic approach is needed to win market share from the existing industry titans and then build on that market share. We also understand that at the end of the day in a competitive market, the ones who provide the best service will be the ones who prevail. Our team is not unfamiliar with the challenges and are confident in our ability to rise to the challenge and continue to hit milestones ahead of target. Among some of the accomplishments of team members are:

• Former CEO's of Ford Motor Credit Company ($110 billion) and DBS Bank ($410 billion).
• Creating Citibank Personal Banking, the first global retail organisation within Citibank.
• Setting up MasterCard’s Card Services to secure Travel and Hospitality network cardholder privileges.
• Introducing an award-winning FMCG concept to the market, which reported revenues in excess of USD 1.0 billion after completion of its 3rd year of operations.
• Director of Strategic Planning and business development at Diner’s Club International, the world’s first credit card
• The first to introduce the Smart Card in Most of the Asian countries ( including China and India).

As you see many of these achievements involve revolutionary payment methods, travel, tourism, disruptive technology and revolutionary business models. With access to the highest level of relevant industry partners and their continued co-operation, we are confident that the Tratok Project has significant benefits to offer the industry and will accomplish its goals.