In crypto world there are many peoplo who are lauching ICOs, but many of us dont know how difficult its, maybe because in the pass we look at for ICO trash o fraud, however there are many projects which have o are thinking in good purpose, it depends how do you look. And we need to remember that there a team who are pushing a project, I think the best way to verify if its good or no is whitepaper, or what do you think?? 
overall I always check and make research for research, after that I separate it from a few ico that I have done before. and lastly I did. analyzing is the thing that most investors must do and not to be affected by the white paper, we must still use healthy logic.