In crypto world there are many peoplo who are lauching ICOs, but many of us dont know how difficult its, maybe because in the pass we look at for ICO trash o fraud, however there are many projects which have o are thinking in good purpose, it depends how do you look. And we need to remember that there a team who are pushing a project, I think the best way to verify if its good or no is whitepaper, or what do you think?? 
Whitepaper mainly is providing something like idea behind the whole project. You need to connect few sources to have a good analytics base how good is the project. These sources might be - whitepaper, linkedin of the team, reddit or subreddit of the project, ann thread and opinions other users about this.