I believe if you are offering an escrow service, you should disclose your team members. Being anonymous creating this escrow system would take time to build a strong and reliable identity in this crypto business. People will trust more an open and trackable team members. I guess.
And I'm confused, you are not conducting an ICO yet you have token sale? And this token sale is via exchanges? It means, all the coins that will be circulating in exchanges at the start will come from you. Is that right?