I think developers have to start working on mass adoption of their coins, once they have done that, everything will be much easier. Now the problem is that maybe a 10% know or heard about bitcoin at least once, but probably less than 1% is active in the crypto community learning about it and maybe investing in some cryptocurrency.
The mass adoption is one way of saving the earnings of profit by many bitcoiner although their are different strategies that come along this would take one way for another. The community needs those coin that helps us in earning more profit and would lead to success all along.