As we can see each and every transaction for bitcoin is publicly registered to the blockchain where in all of us have access, so I am just thinking if anonymity or providing privacy will be the next move for bitcoin. Just my thoughts, you can add yours here and let's discuss it.
For me, I think they want bitcoin to be known by the people all over the world. And even they don't, people will still know and be aware about bitcoin. Maybe in the future, you are right, that they will secure bitcoin.