As I understand that the team, the first time will be to pay not profits, but from their savings, in the range of 1.5-2.25%. Therefore, the maximum amount, which they say in the document, is the amount of 2.25%. will be.
And indeed, it is difficult to say now what will be the demand for advertising on your platform ... It is important to understand what your feature of the advertising platform is.
2,25% it is still a very good indicator of profitability. Many banks offer to put a deposit and promise a remuneration of 2% per year ... So in any case it is more profitable to invest in project Crest!