i don't think he owns that much bitcoin to dump in first place and whatever amount of bitcoin he owns is his investment which he will never give up because despite what these people show publicly, bitcoin is the thing they truly believe in and know much better than you and me that it has a bright future.
their new fork is only an excuse for them to make more money. more money that they will then invest in bitcoin so that they can increase their stake in this limited supply and unique currency.