Personalization Will Dominate Digital Marketing Trends in 2018

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We’ve come to expect technology to absorb, understand, interpret, and deliver a personalized experience based on our tastes and preferences. Marketers struggle with getting the attention of their target demographic in a cesspool of Internet content. Consumers are faced with so much virtual noise that it’s become increasingly challenging for brands to break through the noise and deliver their message to potential customers. It’s not good enough anymore to bid on keywords and advertise on relevant websites in your industry vertical. Consumers now expect personalized digital experiences to be delivered to them.


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Read the Whitepaper here.