I agree with your conviction. Ecology is interesting to people who have a lot of money. And all because they are so cashed out their "black money". Unfortunately, there were a lot of such cases. And charity is a separate topic, which is always accompanied by corruption and black schemes. It is difficult to say whether it will be possible for this startup to collect the required amount. It all depends on how much they want to present their main goals to the audience and how they will solve a global problem.