Actually, many exchanges to date are just copycats. No originality and no special concept. Seamless blending with traditional online trading is the best concept trading platform so far.
Other exchange projects are just riding the crypto/ICO hype. Nothing unique or enticing.
what do you think is the main advantage of ironx compared to the several existing exchanges in the market today?
From my point of view on IronX project, i see lots of different features from the other exchanges any average traders are familiar with, many might find this differences confusing while the pro traders may see it better, now it depends on individual preferences to perceive this differences as an advantage or disadvantage especially if you are not familiar with such interface and features. But one thing is certain, IronX is going to be a top exchange someday.
In order to reach the TOP exchange, they need to work a lot and it is not simple to become top exchange in such competition. They need to be very special and do the marketing strategy in a different to attract many customers throughout the world.