Elements Estates Ecosystem: The Real Estate Red Ocean Market Solution
Just because the same tools continue to serve the same functions doesn’t mean that these functions can not and will not evolve beyond the tool. A stone is a vast improvement over a fist for pounding a nail in, but a hammer does it better. Same goes for the real estate market.

While internet and mobile technology have given the real estate industry a lick of paint or two, its structure still remains the same. Resulting in a market rift with intense competition, high risk, often insurmountable barriers to entry, and poor returns on investment. These conditions, also known as the Red Ocean, is the sphere of existence for most companies where they compete with each other chasing the same clients and struggle with market differentiation. These companies are fraught with margin issues, challenges retaining customers, and measly growth. What’s more, any and all efforts to increase sales through promotions and similar efforts generate little volume, and improvements have no lasting impact.


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