I guess this project needs to have a more serious marketing campaign especially in social media as I can see their Twitter's last activity was on October 31 or better yet they could have a more aggressive bounty campaign to further spread the word about this project.
Is there a social media network for the Mena region? Like russia has its own network maybe they have as well. But I agree that they should be more active on the bigger networks.
I sort of living in a MENA country, there are no special social media networks for this region, people are using mostly facebook, twitter, instagram etc.
Besides that, social media is crucial in everything. They should be more active.
I have still my doubts that social media is so important. Sure, some investors will probably learn about the project on Twitter and co. but I think the influence is overrated.