The instant exchange will be offchain though, so it won't be as instant as decentralized exchanges or it won't be as quick as the regular transactions when you count withdrawing. Yes you will be capable of changing from one coin to another on their platform but that already exists in all exchanges right now, there is absolutely no new thing coming from them aside from keeping track on the blockchain part.

I definitely see it as an improvement of course since its better to build something than not doing anything but will it be enough to make it go to moon? I do not think so. However their sys masternode is really good and I have heard only good things about it from my friends who own it, if they want to get any higher they should focus on their masternode profits instead of new stuff because their masternodes are loved by people.