I think everything is standard. Part of the budget will be spent on development and part on marketing. remaining on the launch and initial operation of the platform.
Marketing today can cost more than the amount spent on the development of the main product. What to do ... we live in an era of consumption.
Promotion costs a lot can be more expensive than the development of the project itself, because now without advertising is not one project and does not live long on the market
You are talking about development and promotion, and you generally know that a good promotion costs a lot of money. And to a large extent this is a sharp promotion. When a company is interested in the growth of its company, it enters into agreements with large companies. But to achieve this, you need to have great contacts and connections. And of course be focused on the result. Do you have such connections and acquaintances with the leaders of Green Coin?