The social betting network in Betmatch will eventually be constructed by the users themselves. Every customer can select one or multiple other customers to whom he is subscribed. Through a subscription, the customer receives a service which can include sports analytics, XBM tokens in the lending mode, or any other functions such as premium content, analytics, or more. Each subscription-seller can define his own rules - from free subscriptions up to a profit share from every successful bet of all players who are subscribed to him. One function even allows the service provider to collect all or part of his subscribers’ bet volume and add them to his own statistics.