In my opinion, people are not afraid to join the ICO, they just became more selective to join them!
Everyone has their own choice so in case of ICO everyone want to get something well trusted and well demanded, I think for now people are showing good interest about bitcoin because it is being invest by thousands of investors and make value of bitcoin is quite satisfactory. We can use wallets as there are plenty of wallets in the market; according to me blockchain is prominent among them.
People should be very selective when they are choosing where to invest money, what project to support. People should be much more selective than they are now, we would have much less failed projects. Its crazy to support any project, any team, any idea, without checking them, without thinking where they are going with their idea. Bitcoin needed time to build community and trust, other projects will have even harder times to do the same.