For now the important thing to do is to focus with the developments and the marketing so that more investors will come and support the project. They still needs more marketing and promotions and add more supported coins.
You're right. The marketing component must be strengthened. Indeed, among the thousands conducted by ICO, it is so difficult to consider the very promising project ...
But there are promising projects, just need to look good. This project in any case must collect the necessary amount of money.