Great news, you've thoroughly convinced me to get involved with that move, it's always great to see a project that looks after their supporters.
How comes you decided to split the airdrop into 12 segments though?
We decided to split the airdrop in 2, and give one part to people that contributed to the token sale and the rest to attract new buyers in the future.
Giving monthly airdrops in 2019 will provide more demand for the token as people buy to receive the airdrop. As the price of the ESH token rises, the USD price of the airdrop will increase which will attract new people to the project.
You are reducing the hard cap 50%. 30% will be given to investors. It's a good decision and there is no problem with that.
What about that 20% ? If it is supposed to be sold in the future, the details should be announced soon. ICO contributors should know what will happen to the tokens.