This is also pure speculation and there is no possible way that you can now this, what will happen if your supply runs off limit?
You can't say it won't because you don't know that - yet again, zero-risk plan:
To mine it is logical that the team cannot know exactly the information on this fact. I will explain how I understand it
1) They do not have a finished product yet (There is only a website which has a publishers and advertisers office)
2) They have no clients, thanks to whom they could predict and draw conclusions
3) they have no cases and results that could witness to their working scheme.
Conclusion. A very raw product that will compete with large mammoths in the advertising market and talking about profits and income of 20% it looks very fabulous.