this is my own opinion but it may help others.
I have found that all the ICOs i have invested in have launched at almost the ICO price but in a few days dipped below the ICO prices by half or 5X for some.
With this i have discovered its better not to invest in an ICO but wait for the launch and the DIP to buy it at the corrected prices made by market forces.
Its just too hard to tell the real or recommended value of a token in an ICO these days.
Hope this helps to the new investors thinking of ICOs
Yes, it was different. ICO projects did not have enough capital to operate and so everything became more difficult for them. ICO projects now are not a golden bag anymore, it is a challenge for startups and investors. So we need to change the long-term investment strategy to make a profit with them.