So, just curious...How many of these spots will run in three months? And what is the estimated number of listeners per spot?
I think its two episodes per week, with a listener base of 10000.
So we are paying a CPM of around $75 for this advertising. That's really expensive.
I'm not saying these audio spots are a bad idea, I don't know. I'm saying $20K is a LOT of real money for an advertising budget.
If we are ready to spend that kind of cash, we should consider print ads in Bitcoin Magazine.
For $20K we could get full page color ads on page 1 for the next three years in a printing of 25,000 in each month's production run.
http://bitcoinmagazine.com/advertising/
http://btcmag.9wizards.netdna-cdn.com/wp-content/uploads/2013/12/BITCOIN-Pricing-List-Interactive-Issues-17-19_web.pdf
I'm with Rickyjames on this one.
I feel like the prices they are asking is steep as hell and they already invited us to speak there for free, didn't they? NXT is the future so they'll have to talk about us frequently if THEY want to be relevant.
Also after hearing some of these samples I get a feeling that we are a cheap brand desperately trying to get attention. NOt a good look. If it was interactive, sure, but this is just random soundbites
If we could somehow manage to get someone on the show, that would be amazing!
We still got the community fund ~13kk Nxt so thats quite a lot of money. We could do multiple things.
It's really a joke actually if we compare our marketing efforts to those of Ethereum.
We got the transparent forging, not them
A community fund of 13K NXT is only 5% of the 275K NXT is about to be spent / blown on these audio ads. I think some serious thought needs to be put into whether or not these are worth the high price being charged especially since page one color ads last and last and last in a prime print location while a voice message is gone in 60 seconds. Plus the print ad has the follow-on URL / QR. Plus it's three times cheaper.