Most ICOs clearly specify that there will be a payment if the Softcap is reached, particularly today because most icos put stupidly high hard caps that are impossible to reach.

If you are rich, will you decline a next big profit? Greed is a nature of human. And the excessive hardcaps are seen commonly in current ICOs.
the ambition to pursue a hardcap target that is so high makes many ico fail to achieve it, the investors have lost confidence in the ico project which is rampant in failing hardcap, bounty hunters are always victims of futile work, because bounty allocation is always reduced from the original plan