I pre-ordered this miner from ntek on Jan 9th and I believe I am one of the first to do so. I will say, as other have mentioned, that Ry Bruscoe definitely seems to be a real person...I have spoken to him personally and exchanged a dozen or so emails since my order. They always seem responsive. I also did some homework, and Rev-Up Render (ntekcomputers parent co) appears to be a real company with established business in the GPU rendering arena.
If this was a scam, I would have to say it is one of the most elaborate I have seen. But that doesn't mean it's not a scam. I'm sure people have gone farther lengths for less money. The reality may be that this is yet another company that sees bitcoin as a lucrative market but cannot deliver what they promise when they promise it.
I have yet to receive my order or an idea of when it may ship (now 17 days past payment clearing). None of this is meant to bash the company or anything like that - I hope it is legit, since is rather be happily mining than trying to get my money back. I'm just stating my experience with them is all.
I'll be the first to post here when (if?) I receive my miner.
Feel free to msg me if anyone wants more info. I'm in the same boat as Bartman at this point, just a little deeper in the water...