Some aspect seems rather interesting. Like the AI assistant even if it's not yet clear what exactly will be the purpose, the fact you can access different markets beside cryptos and the early 2019 launch. However nowadays there are new exchanges popping out every day, is not going to be easy to come out on top.
As Andrew has already replied, I will just add that we will leverage from our own existing community (Fx traders mainly) and partners one to foster user acquisition. As soon as the Exchange is launched, it will be a serious competitor to Fx Broker, so we are planning on acquiring market shares in the FX/CFDs industry. Trading FX on Jarvis will be a totally different experience than trading it on normal Broker.
We will also leverage from several features; as example the one allowing users to monetize their content within the platform, to tips other users, etc.
Several innovative trading and analytic tools and features will also attract several newbie and advanced traders.