Overclocking is the ONLY way you can even hit their promised performance!
If you clock to 610, cgminer will show it runnign at about 450 GH/s. But we know now this is not the REAL hashrate. Eligius will show it running at 425 GH/s. Why? Because cgminer is currently incorrectly counting bad shares (unless you upgrade to 3.11).
Upgrade cgminer to 3.11 and you'll see the hashrate drop to 425, the REAL HASHRATE.
Now, put the settings back to stock (clock 550), cgminer will show 420 GH/s but the real hashrate will be <395 GH/s. Not even the 400 GH/s we were promised.
Once again HashFast has over-promised and under-delivered.
btw, the BJs are not very overclockable. You probably won't be able to go higher than 615 clock without crashes every 30 seconds. I was hoping the BJs would be overclockable to at least 500 GH/s but now it looks like not even 450 GH/s is possible and overclocking is necessary just to hit 400 GH/s.
It is not really overclocking. HF themselves
announced it will do 500 GH/s while still running
underclocked:

HALF A TERAHASH/s (500 GH/s) on a single chip, while still running underclocked.
In any case, 395.80 Gh/s is the average hashrate I'm seeing at the pool with default settings.