Most coins have lost 50 to 80% of their value, many tokens that were financed with expensive ether may now have their funding reduced due to their holdings. Do you think many of the ICOs have sold their ether and bitcoin during the last months? What other factors are making the market go steadily down?
This is going to continue for some time and no one should expect this to change, the market is not improving and most coins that are being developed are no different than the coins that have already crashed in the past so I do not see how this can be improved, but even in these difficult circumstances there is still hope you can hold bitcoin and wait until all of this passes.