I think people don't really understand the whole concept of climate change. At first it was about global warming, it didn't work, people didn't understood what that is really about. Then, it was about climate change, not many know what that is also. Something more convincing should be promoted to people in order to make them believe that what the environment suffers from mankind mass destruction is going to affect themselves, their children and the whole world. The problem here is: what about the ones saying: i don't care. we will die anyway. How do we convince those? Maybe with aggressive advertising or real situations.
I saw today a post on Facebook with a polar bear crawling, very skinny, starving, etc. My heart melted. But for those that don't care, how do we make them more emphatic to this matter?