This is a trend that happens a lot with bounty campaigns this days for blockchain projects, the truth is if a project doesn't meet its hardcap it is almost impossible to pay out the entirety of the bounty budget.
I think a change of approach should be adopted, projects should have a bounty budget that they will be capable of paying as long as the soft cap is reached.
This may mean a smaller budget but it also ensures hunters don't just join out of greed and spam repeatedly.
At the end everyone is happy
Be on the same foot as them and you will understand.
You will pay something that failed. The money you gained from the contribution did not even meet the need to for the capital to start the project so what do you think will happen?
If all those money will be used for spending the marketing and advertising then what will be left out for the project? Payment for employees, advisors or the whole budget for ths team. Remember that they will run for 2 years before their own tokens are unlocked.