If you start a business and ask the bank for $10m they will throw you out on the street. ICOs should set a much lower and realistic softcap, even $1m or $2m is enough for most of these projects in the ANN thread.
Do you think they really need millions of dollars for a team to develop a program and then market it afterwards?
Yeah, but there is nobody to make them reasonable. It makes me mad, because there are so much great projects, and I am afraid of investing any of them.