Apparently the news is not reliable, since, besides the source and a couple of unreliable publications, I could not find this information anywhere else. In general, quite a lot of similar news has recently appeared, as if there is a company that is interested in spreading positive news about Bitcoin.
I think FIDELITY is really important method dealing the circumstances along the field. I also believe it can help people to gain the reliability of confidence to engage an accurate informations that can be shared in this forum.