Yeah that's their long-term goal to attract attention, but you have to look at the problems they're solving or are attempting to solve right now.

In their case it appears to be a distributed exchange network/escrow system.

I've seen the interface of the network. It does look very user-friendly, but I find it lacks image capability to see what the hell you're buying. Maybe they'll somehow integrate VR into this?

Anyways, I do like the idea of being forced to succeed at each step of the way. (Each development is supposed to pay for the financing of the next.)