I still do not understand the problem.
Outside the crypto world, people are also changing from one company to another. then prefers an area he knows (maybe to the competition)
Vocaine or who else or not. Where's the problem as long as he does his job well.
That this is done by a single person, I think unlikely. There are many areas to cover (activity, development, advertising, etc.)
If the "competition" wants to be "better", then it should make everyone as it is common. Make it better and advertise instead of falling on each other.
People: Go trade, read a book or take a break and let guys/girls do their work.
Such theories only stop the work. In the meantime, I think it's better if the respective development team does not react to such things.