No campaign can be effective without the active participation of the bounty hunters, i think this mouse cat play will continue between the bounty hunters and project owners because both try to out smart eachother, this will continue untill there is some kind of strict rules or escrow service between them.
There are a huge number of ICO projects that conduct their ICO without bounty companies, and the minimum investment they start from 10 thousand dollars, as a rule, such projects collect Hard Cap in a few days or even hours, bounty need those projects that can not independently spread themselves, but many offices have their distributors of information.