So, just curious...How many of these spots will run in three months? And what is the estimated number of listeners per spot?
I think its two episodes per week, with a listener base of 10000.
So we are paying a CPM of around $75 for this advertising. That's really expensive.
I'm not saying these audio spots are a bad idea, I don't know.
I'm saying $20K is a LOT of real money for an advertising budget.
...
- agree 100%. Personally I think LTB do not worth this pile of money. A lot of non-native english speakers can not listen to ads, but they can
read (articles, forums ads ...).