I think the team chose a very bad name for project.
It is very populist and looks like as many other names.
I don't agree with you. As to me the name is rather concise and reflects the essence of the project.
may be you are right, but it is so boring and non-creative.
bit connect
bitfury
bitbot
biton
bitoff
Guys, are you serious?
The name off project looks very boring. imho