Profit is important, but the investor will not invest in any project without understanding its perspective, of course, everything depends on the project.
Ideally it should be. In fact, at the end of 2017, people bought almost everything they saw in crypto. Now many have become more cautious, and the projects are choose carefully. But if the market becomes strong again, there will be crazy purchases again.
Investors will allocate money for the purchase of new tokens if new teams work as well as the team OPTHERIUM. Here is a real example to follow.