How is the whiskey market today?
Hi Zorg, the entire whisky market has experienced strong global growth in recent years. The global trend is towards higher-quality and more expensive products.
Total volumes have also ris- en significantly in recent years, with literal figures declining slightly in 2017 as well as in a few markets. In Germany alone, sales rose from EUR 735 million in 2010 to a forecast EUR 886 mil- lion in 2018, with the price per litre increasing in particular.
Thank you. It seems to be like the global trend.