ICO Analysis: MOBU
Published on November 11, 2018
By Joshua Larson
Proof: https://hacked.com/ico-analysis-mobu/

Team
Mostly from South Africa, 12 members of the management team are listed. As a whole, they seem good, but not great. Here are a few that stood out.
Juan Engelbrecht – Founder/CEO. Also founded Zaber (a large South Africa crypto farm) in 2015. He spent 2 years as Director at Khalifa Capital. Has been Director at Evolve Fund Managers since 2013.
Paul Pelser – CFO.  He spent 17 years as an accountant for PSP Pelsar Accountants. He has been the owner of Pregal Mining for the last seven years,
Paresh Masani – Blockchain/security engineer. He spent three years as Mobile Platform Exec Director at Goldman Sachs, London. Senior Director at Thomson Reuters and ETX Capital.
A total of 12 Advisors, and two are from Realstart.com, a custom software development company. At least six of them are ICO experts and three are blockchain enthusiasts.

Verdict
This is an extremely attractive project andnd it looks like the hype/demand for this token is there. They already raised $3 million in the pre-sale, and are asking for just $6.5 mill more in the public sale.
Being a front-runner in the cryptocurrency space has proven to be a beautiful thing. When we asked CEO Juan Engelbrecht, who is your nos 1 and 2 competitors, he named Securitize and Polymath. Polymath has a $75 million market cap.

Risks
    Pretty much crickets in their GitHub. Twelve followers. -1
    No MVP out yet. They provide this video of what the MVP will look like, though. -1
     Non-accredited investors from the US are banned from using the platform. This is the opposite of a risk but gets a minus nonetheless. -1
    Their Blockchain Engineer, Paresh Masani (Goldman Sachs and Barclays) is a stud. But the rest of the team and advisors seem pretty average. -1
    At this point in time, no major exchange is going to list the security tokens birthed from MOBU. When asked about this in Telegram their CEO said, “LA token has a security token exchange division. Also, MOBU is securing equity stake in an operational stock exchange. GBAX and Tzero will also have security token exchanges available soon.” -0.8

Growth Potential
    They already have a Chrome and Gold mining business signed up to tokenize through MOBU. +2
    The $9 million hard cap leaves all kinds of room for gains.+3
    120 million tokens is all there will ever be; 100% of them will be sold in the ICO. +1
    MOBU will develop a First Forex Percentage Allocation Money Management Account and will retain 20% of the authorized tokens to put back into the development of the MOBU Platform.+2
    From the company: “MOBU token will be available on most exchanges such as Bancor but have already been approved by COINEXCHANGE, CRYPTOPIA, IDEX, GET BTC, HitBTC, LIVECOIN and YoBit.net.”+2
    Although most of these reviewers have lost credibility over the last year, their strong scores prove the hype train around this project is real. +2

Disposition
We usually don’t cover ICOs post-pre-sale, but this one is an exception because it’s still an attractive deal. The pre-sale bonus was 25%, and if you are fortunate enough to get into this crowdsale the bonus will be 20-25% depending on how early you get in. After that, the sky is the limit for MOBU.  7.2/10

Investment Details
    Symbol: MOBU
    Platform: Ethereum
    Total Supply: 120,000,000 (120m)
    Presale: 25% bonus. ended Sept 15 Soft Cap reached
    Public Sale: 5-20% bonus. Dec 1st- Jan 30th (or until cap is reached)