I think that this coin will be able to cope with all difficulties and bring investors a very good profit in the near future. But now everything goes down. 
Well, developing company will "earn" on short track with Obelisks, but loose heavy on long with this fork. Obelisk miners will continue to dump till earnings per day normalize for ASIC (5$ a day?) from starting 100$ per day. Prepare Your bags/wallets for discounted SIA.