Profit is important, but the investor will not invest in any project without understanding its perspective, of course, everything depends on the project.
Ideally it should be. In fact, at the end of 2017, people bought almost everything they saw in crypto. Now many have become more cautious, and the projects are choose carefully. But if the market becomes strong again, there will be crazy purchases again.
Then the euphoria inspired by the media was created so that the whales could sell off at the highs. Now there are no prerequisites for this.