Media, news, Google ads always influencing the cryptocurrency market caps because when we get a news from any source then we realise what can happen.. Fake news always creates a negative impact and good news positive impact.
News has always been the integral part of every market and this is the fundamental part actually. We all know based on how things have been with the media lately, when it comes to fake news and not verifying news before posting, it has done more harm than good actually. Nonetheless, we have to understand that no matter what, this is something that cannot be changed and as the market gets even more matured, there will be a lot of changes eventually. The influence to me even as it is now, is not really that big unless it is something huge.
News dont have much effect on the price of Bitcoin cause everyone already knows what Bitcoin is and how it works.
But news may impact into the market fluctuations of bitcoin through its weak handed adopters. Yes, those who do not have big confident on the futures of bitcoins, always listening to all types of news which eventually leads to big impacts on market fluctuations of bitcoins.