The project marketing team should do something about the project popularity. They were tasked to do make the project famous and talk in the town. Most probably they can do some advertisement that indicates the good reviews and the announcements of bounty campaigns to increase the number of participants and supporters. This will be quite a expensive activity but I do believe its worth to invest.
Yeah, indeed. Most of the project is having so many strategies to make some audiences and I hope this project will have some unique strategies to gain it.