This is how they always wanted to control the liquidity of the TIO and therefore its price and finally they could do it now with the less expence on the trade.io
I think it is not bad as TIO was more weaker for market subsidence than TIOx now is. The development of the trade.io exchange now could make major influence in the future TIOx price.
The fact that tiox is only available on their native exchange, plus that they have 'institutional liquidity' means they could be controlling the price more.
Regardless, tiox and trade io exchange both arent on CMC. Not sure how they'll attract more users if they aren't at least on CMC!
Advertizing has a great power! When forbes crypto department is going not only do this for trade.io but also after further developmentt of the Forbes CryptoMarkets platform I`m confident on the awareness around trade.io exchange.
And most of the experienced users are not using CMC as it has lack of the important information.