This is an interesting news at this point in time when every other exchanges try to increase the fees and get as much as possible from the traders.
This is very interesting and considerate from bitmax. I hope they have a backup plan to raise profits for their selves. They are really doing everything to please the community.
I think they have the tokens? If I am not mistaken they've allocated a bunch. Also the bigger it gets the more profits they make be it from listing coins or from other promotional campaigns.